Monthly Archives:

October 2020

Seven Tips That You Can Use to Improve Video Production

Posted on 19 October 2020

Videos are a great way to promote your product. However, the video production has to excellent in order for you to get the most out of it. Additional information can be found at the AW Media website. There are several things that you will need to do to improve your video quality.

1. Invest in a Good Camera

One of the best things that you can do to improve your video production skills is to invest in a good-quality camera. A cheap camera will likely lead to a low-quality video. It is a good idea to look at the functionality and features that a camera has before you purchase one.

2. Always Shoot Horizontally

Many people make the mistake of shooting videos vertically. However, you may end up with blurry bars on the side of your video if you shoot vertically. Shooting horizontally also allows you to shoot in widescreen.

3. Focus on the Audio

The way that the video looks is not the only thing that you should be focused on. The sound quality is just as important as the image quality. The audience will also pay attention to the sound. Even if the image is good-quality, low-quality sound will make it hard to watch.

4. Take Time to Plan Your Shoot

You don’t want to just turn on the camera and start filming. You should take the time to plan your video shoot. Think about the type of message that you want to convey in your video. You should also think about how you are going to shoot the locations and people. Additionally, you will need to organize the lighting.

5. Use Plenty of Lighting

Lighting will make a major difference in your video. If the lighting isn’t properly placed, then it will cause your video to look amateurish. The sun is one of the best lighting sources that you can use. If you are shooting outside, then it is best to shoot in the morning or evening.

Windows are a good lighting source if you are filming inside. You can also use a large lamp to get optimal lighting.

6. Choose the Right Background

The background that you choose should be free of clutter. It is best for you to use a solid-colored background. Backdrop papers, bed sheets and walls should be placed a few feet away from the people in the video.

7. Keep the Editing Simple

You don’t have to do any fancy editing to make your video great. There are several simple things that you can do. For example, you can use noise cancellation to get rid of the background noise. You can also adjust the lighting. Additionally, you can cut out the pauses and silences.

Business

How to Design Packaging: 8 Common Design Elements

Posted on 14 October 2020

If you run a business, you know all too well that the right packaging for your product matters. There are a myriad of components that go into the creation of packaging. From eye-catching visuals, to the right colour selection, all elements of the packaging design carry their own weight.

Beauty

7 Ways on How to Get Rid of Neck Wrinkles

Posted on 10 October 2020

As you mature and grow older, life can present you with many wonderful experiences and opportunities. But what happens when your face and neck begin to show natural signs of aging and you’re not ready for that? Thanks to the modern technology and conveniences of today’s age, you no longer have to settle for looking far older than you really feel.

There are plenty of options open for anyone who would like to reduce and remove the wrinkles on their skin. In this blog post, we’ll be looking at several of those options and methods. If you want to get rid of neck wrinkles, check out these seven different methods:

Business

Six Tips in Designing Excellent Product Labels

Posted on 5 October 2020

Producing a high-quality product is essential when securing a portion of the market. However, this is not enough. You will be needed to design great product labels that will help you catch all potential customers’ attention. When designing a market strategy, remember to give priority to the labels you design. These stickers contribute a lot to the efforts a company puts in creating a dependable brand. Please visit The Printing House for more information.

1. Enhance the Label Readability

The first thing you check is the readability of the product sticker. Make sure the text style and font used are appropriate. The writings should be readable from a far distance. The font color you choose should contrast with the background color chosen. Always choose a bright color. This is because it gives customers the confidence to purchase the product. Some of the information stickers hold include:

Product’s name
Company’s logo
The product’s weight
Ingredients

2. Pick the Best Typographical Pairing.

The idea behind choosing an excellent typographic pairing is to show the customers the relationship between the product information and product choices. When designing product labels, always pick a font that reveals the nature of the product. For instance, a product like pepper sauce should have a sticker created with fonts indicating toughness.

3. Emphasize the White Space.

The white spaces are the parts of the product that are not written. It forms the background color of the product sticker. Those white spaces are crucial in designing outstanding labels. This is because they help isolate the different types of information written. This makes it easy for the customer to read and understand the product details.

4. Give an Illustration

Some products, such as fruit juices, require illustrative product stickers. These stickers need to be more visual. It would be best if you chose inky illustrations. This depends on the flavor of the product.

5. Be Authentic

When creating product designs, always ensure that they are authentic, eye-catching, and unforgettable. Do proper research on the designs your competitors have created and create one that will stand out. Copying a competitor’s design may lead to lawsuits.

6. Ponder the Tag Size

The size of the sticker you design will largely depend on the packaging. In some cases, the company may decide to have stickers on both sides of the package. It would be best if you designed a wrap-around sticker. It is cost-effective and will also build your brand’s identity.

The quality of your product label plays a significant role in marketing your products. The first impression a customer gets from your product is crucial. Go and get a high-quality printing machine. Hiring an expensive designer is not always the solution. You could come up with a unique sticker, too, even if your business is not significant. All you need is to brainstorm.